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Bob Martinez's father returned from service in World War Two and moved his family from rural New Mexico to Albuquerque. Even though the family had moved to the "big city" they took with them the values that had been instilled in the family for generations.

There was no question in Bob's mind that he, like his father and uncles, would also serve  in the military. One of Bob's best friends from high
school served in Vietnam and gave his life there - something that Bob thinks about even to this day. Another friend that had gone to West Point convinced him to become an officer. After receiving his Masters in Economics from New Mexico State he entered the Army as a 2nd Lieutenant. Near the end of his active duty, Bob served a year in Vietnam with the 4th PsyOps Group.

Bob is Executive Producer for Flickers Films - he is also President of Great Southwestern, a communications construction company. 

Bob strongly believes that The Long Way Home Project will build respect for the American tradition of duty, honor, and country.